CASE STUDY

Optimize Mobile Ad Buying

Company Overview

Provides utility tools that offer app monetization and promotion opportunities for mobile publishers.

Business Case

Establish a predictive model to maximize conversion rate and clicks ratio.

Data

Medium scale data - 3M records, 44 features.

Features include device-related specifications, temporal features, geolocation, ad variables, and application features.

Tools

Python programming language.

Business Impact and Insights

  • Statistical analysis revealed valuable insights regarding the importance of features.
  • Predictive benchmark models showed good results in predicting ad clicks and conversion rates.
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