Provides utility tools that offer app monetization and promotion opportunities for mobile publishers.
Establish a predictive model to maximize conversion rate and clicks ratio.
Medium scale data - 3M records, 44 features.
Features include device-related specifications, temporal features, geolocation, ad variables, and application features.
Python programming language.
Business Impact and Insights
- Statistical analysis revealed valuable insights regarding the importance of features.
- Predictive benchmark models showed good results in predicting ad clicks and conversion rates.