Provides marketing solutions, App Store Optimization and Search Engine Optimization methodologies.
Clients operate in the most competitive search markets, including gaming, e-commerce, and retail.
Predict ads ROI.
Medium data scale – ~1M entries each week, 60 features.
Data is comprised of lower funnel features and targeting metadata:
- Lower Funnel: spend, impressions, clicks, installs, etc.
- Targeting Metadata: range of ages, selected countries, basis of targeting.
R and Python programming languages.
Business Impact and Insights
- Online machine learning model to accommodate changes in data
- Model accuracy outperforms all analysts, resulting in significant cost reduction
- Complete scalable solution for campaign management optimization