CASE STUDY

Predict Ads ROI

Company Overview

Provides marketing solutions, App Store Optimization and Search Engine Optimization methodologies.

Clients operate in the most competitive search markets, including gaming, e-commerce, and retail.

Business Case

Predict ads ROI.


Data

Medium data scale – ~1M entries each week, 60 features.

Data is comprised of lower funnel features and targeting metadata:

  • Lower Funnel: spend, impressions, clicks, installs, etc.
  • Targeting Metadata: range of ages, selected countries, basis of targeting.

Tools

R and Python programming languages.

Business Impact and Insights

  • Online machine learning model to accommodate changes in data
  • Model accuracy outperforms all analysts, resulting in significant cost reduction
  • Complete scalable solution for campaign management optimization
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