Location Intelligence technology company.
Collecting data from ~ 80M active unique devices per month.
Predict whether an ad will be clicked.
Big data – ~1.5M rows each day, 62 features.
Data is comprised of
- Lower Funnel: spend, impressions, clicks, installs, etc.
- Targeted Audience: country, age range, IP address.
- Ad data: name of app and app category.
C++ machine learning platforms for speed and scalability.
Business Impact and Insights
Machine learning model outperformed previous models developed by the company.
Feature importance analysis provided valuable business insights regarding location intelligence.